While the company’s range of Fast Moving Consumer Goods (FMCG) such as facial tissues, hand towels, paper cups, aluminum foils, and cling film brands are available at more than 1,500 outlets in Oman and neighboring countries, customers are familiar with the brands themselves. However, the identity of the company remained.
As a result, a re-branding campaign has been launched to introduce the new corporate identity “OMALEEN”
The main objective is to deliver its whole range of products across all its customers under a unified identity creating a loyal base of clients.
The Beginning
Expanding Products Catalog
BabyJoy Diapers
Largest Paper Cup Facility in Oman
Rebranding to Omaleen
Salalah Operations
ISO 9001 Certification
The Subsidiary "Dara Converting Industries"
OMALEEN 3
OMALEEN 4
OMALEEN 5
Our Core Values
Ensuring environmentally friendly products, processes, and practices across our organization.
Honesty & integrity are our drives to success; from raw materials input into our products to external engagement and communication with our partners and customers.
Our MISSION
To provide comfort through the day-to-day routine of life with great accessibility and ease of use.
Our Vision
To be available in every household in the region.
To carry a sustainable environmental approach without sacrificing quality.
To be among the leaders in FMCG in the region.
Our Objectives
To be among the leaders of tissue converters in the region.
To continue to add value, ease, and convenience to our customers.
To increase awareness about environmental and recyclable products.
To be part of prospering the economy of the Sultanate of Oman by promoting exports